Quick answer: the 12-word limit includes stop words. That is, Google will only index the first 12 words of a title, regardless of whether or not they are stop words. This conclusion is derived from...
SEM Rush trial / review / guide
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In my previous experiment, I showed that Google no longer limits SERP titles by the number of characters. In the comments on that post, a guy named Marco left a comment that claimed that Google...
(adsbygoogle = window.adsbygoogle || []).push({}); The original post is below, but for the impatient folks…here’s the quick answer. This post’s title is 107 characters long. In the...
Mangler: 1, Mofo: 0 Okay so my previous bout with The Mangler was basically a loss. Here’s what we were trying to achieve: HTML title: 200 pipes + keyword SERP title: Some Alternative...
I was reading a discussion thread in the SEO Training Dojo about how Google doesn’t always use the content of a page’s title tag to generate that page’s SERP title. (For those of you who...
<h2>Google Snippet Experiment No. 4</h2> The purpose of this experiment is to see if Google has changed the (server-side) character limits of SERP titles and snippets. I’ve been...