A couple weeks ago, I published an article that suggested Google doesn’t care how many characters are in your SERP title–all it cares about is the pixel width. Today, I have similar news to report; this time regarding how Google truncates…

Quick answer: the 12-word limit includes stop words. That is, Google will only index the first 12 words of a title, regardless of whether or not they are stop words. This conclusion is derived from the fact that searching for this…

In my previous experiment, I showed that Google no longer limits SERP titles by the number of characters. In the comments on that post, a guy named Marco left a comment that claimed that Google only indexes the first 12 words of a…

The original post is below, but for the impatient folks…here’s the quick answer. This post’s title is 107 characters long. In the past, Google would have cut off the SERP title after 70 characters. But now, Google shows the entire title–all…

Mangler: 1, Mofo: 0 Okay so my previous bout with The Mangler was basically a loss. Here’s what we were trying to achieve: HTML title: 200 pipes + keyword SERP title: Some Alternative Title That Does *NOT* Contain the Unique Phrase …and here’s what happened…

I was reading a discussion thread in the SEO Training Dojo about how Google doesn’t always use the content of a page’s title tag to generate that page’s SERP title. (For those of you who aren’t Dojo members, you can get the…

<h2>Google Snippet Experiment No. 4</h2> The purpose of this experiment is to see if Google has changed the (server-side) character limits of SERP titles and snippets. I’ve been seeing SERP titles with more than 70 characters (which has historically been the…