Best Keyword Rank Tracker: Best Software to Track Your Keywords

There are over a billion sites on the web today, and millions of them have the same target audience. Also, the internet is one of the primary ways that businesses reach new and existing customers. So, what are the chances of your website beating all the competitors to make it to the top of search engine results? The key to this is search engine optimization (SEO).

SEO involves more than just using keywords. You have to use the right keywords, provide informative, valuable content, and employ other strategies like focusing on SERP features like adding proper snippets to your page descriptions. And unless you have a crystal ball that can tell what people are searching for online, you will need to use keyword tracker software to find the right keywords. Keyword tracking can provide invaluable insight into how your website content is performing, how to improve your visibility, and potentially getting an edge over the competition.

Getting timely access to relevant metrics can be the single, determining factor that sets your website apart from all the others. This is why a keyword rank checker is essential. Using a keyword tracker allows you to track and measure the success of your SEO strategies accurately.

It can help you monitor what your target audience is searching online to reach them better with your SEO campaign. Rank tracking software also provides insight into what particular keywords your competitors are capitalizing on.

There’s a belief in some circles that Google and other search engines disapprove of the use of keyword rank trackers. But that couldn’t be further from the truth because Google has its keyword tracker called Google Keyword Planner. Google regularly reviews its guidelines for website owners, showing them what is necessary to rank better on search engine results.

Keyword Rank Tracking Tool: What Defines a Good Rank Tracking Software?

There are numerous keyword rank tracking tools on the market. It can be challenging to determine which particular software is the best keyword rank tracker, especially if you are looking to pay and become a premium user.

Here are some key things to look out for in a keyword tracking tool.

Accuracy

The value of accuracy cannot be overemphasized in the world of SEO. If your keyword tracking tool does not provide accurate information, then your whole SEO campaign is bound to fail – although it may seem successful.

Here’s a scenario. Imagine you’re an archer in a competition, and to ensure your accuracy, you visit an optometrist to get glasses to allow you to see the world better. But your optometrist drops the ball and gives you goggles that alter the position of things by a few inches. This means you’re bound to fail at hitting the target and winning the contest even if you aim perfectly to hit the bull’s eye that you see through the faulty glasses.

It is the same with ranking tools. If your keyword tool cannot accurately tell you what particular keywords your target audience and competitors are focusing on, then your whole SEO campaign is not going anywhere. It is easy to assume that all ranking tools are accurate, but they’re not. Some tools are known to manipulate results and even use outdated data.

Tracking Capabilities

The tracking capability of a ranking tool is critical. It is perhaps the most important thing that determines if it is worth your money. Rank tracking tools get their data from search engines like Google and sometimes social media platforms. The ability to get up-to-the-minute data from various sources determines the tracking capability of a software.

For example, although a ranking tool may be good and function well, if the data it gets is a few days old, it has failed. Those few days may ultimately be the difference between finding out what people are interested in and snagging up some potential customers or a competitor getting the top spot on search engine results.

Historical Ranking Data

Historical ranking data can help to measure the effectiveness of your SEO efforts. Without this, it is like operating in complete darkness. There's no way to track if your campaign has been successful or is bringing any tangible results.

For keywords, historical ranking data can allow you to get an in-depth view of how a keyword has performed over time. For example, you can tell if a keyword peaks at a particular time of the year and publish relevant content around that period. You can also track and see how news, the weather, and other factors affect specific keywords.

Generally, historical ranking data gives you a bird's eye view of the performance of particular keywords. This puts you in a better position to determine how to shape your marketing efforts.

Powerful SEO Features

Rank tracking tools do more than help you gauge the level of interest in a particular keyword. Some of these software come with advanced features that optimize your marketing efforts and get the desired results. Some of these features include backlink analysis, page comparison, meta tags analysis, URL testing, SEO audits, directory submission, social media tracking, reports, competitor analysis and tracking, and so much more.

The best keyword rank trackers like Link Pro Tracker have these features and much more. While they may seem redundant, these features can go a long way to support your efforts, give you more control over your online visibility, and produce better results.

Customer Support

Speed and dedication to customer support are among the yardsticks for determining if a business is reliable, and this applies in the world of rank tracking software. How quickly would you get a response if you have an issue with the software? You need to choose a rank tracker that is known for its fast customer service and commitment to attending to the concerns of its users.

The fact is there are bound to be occasional technical issues with every software, no matter how good it is. The speed that these issues are resolved can have an effect on the ranking of your website, the performance of your business, and your profitability. This is why the efficiency of a rank tracker’s customer service is an important factor to consider before you choose to sign up for it.

Are SEO Rank Tracking Tools Accurate?

The jury is still out on whether keyword rank trackers are accurate. The reason for this is that SERPs may vary based on your geographical location and other factors. Also, SERPs can be personalized. However, search results are generally the same in most categories regardless of all the factors mentioned above.

To appreciate the importance of SEO tracking tools, you must see them as more than just a way to measure how high your website is on web results but, more importantly, as a performance indicator of the effectiveness of your marketing activities. Yes, search results may vary, but the effects of improvements in the traffic and backlinks to your website are tangible.

Also, SEO ranking tools allow you to make strategic, well-informed decisions on which particular keywords to use on your website.

In summary, a keyword rank tracking tool is vital, and it must be a part of your broader online marketing strategy. So, how you measure the usefulness of SEO rank trackers shouldn’t be limited to how fast your website climbs SERPs, but how much insight it provides into the effectiveness of your online marketing campaign and how it affects your overall profitability.

The 5 Best Keyword Rank Tracker Tools for Tracking Your Ranking

As indicated above, there are numerous keyword rank tracker software on the market, and each one is branded as unique. It can be a time-consuming and challenging task for the average user to test them individually and figure out which ones are good. That’s why we created this. Tapping into our years of experience working with rank tracking tools, we’ve come up with this top 5 list to help you narrow down your options and hopefully best keyword rank tracking software.

AccuRanker

Accuranker is a rank tracking tool launched in 2013 in the city of Aarhus, Denmark. This is one of the top rank tracking software available today and is used by thousands of people worldwide. AccuRanker provides on-demand, in-depth updates so you can track the performance of your website and uncover the best strategies to boost traffic. You can add unlimited domains to one account, and AccuRanker supports unlimited users.

Dashboard

AccuRanker has an intuitive, simple interface that is easy to navigate. You can get a lot of information at a glance, including your Share of Voice, historical data, data on the impact of your keywords, number of keywords, average rank, ranking distribution, and more. You can check the performance of your site in different locations. AccuRanker provides all the information you need to make crucial decisions right on the dashboard.

Hot Features

One of the things that make AccuRanker unique is its Share of Voice (SoV) metric, which shows you an accurate view of your site’s performance and the potential for improvements. Apart from keyword rank tracking, AccuRanker also supports keyword performance analysis, competitive performance analysis, keyword custom tagging, and more.

AccuRanker supports third-party integration so you can manage everything associated with your website performance from the same page. The apps you can integrate with AccuRanker include CVS Importer, Google Search Console, Google Analytics, Google Sheets, Google Data Studio, Databox, and API. You can share data on different platforms and do so much more.

Reports

With AccuRanker, you can generate reports instantly or automatically schedule reports to be generated whenever you choose. There are different report templates to pick from, and you can create branded reports.

Search Engine Supported

AccuRanker is known for its super accurate rank tracking. It currently supports four search engines for rank tracking. These search engines are Google, Bing, Yandex, and Baidu. You can track rankings for both mobile and desktop versions of these search engines with AccuRanker. It also supports YouTube channel rank tracking.