Best Keyword Rank Tracker: Best Software to Track Your Keywords
There are over a billion sites on the web today, and millions of them have the same target audience. Also, the internet is one of the primary ways that businesses reach new and existing customers. So, what are the chances of your website beating all the competitors to make it to the top of search engine results? The key to this is search engine optimization (SEO).
SEO involves more than just using keywords. You have to use the right keywords, provide informative, valuable content, and employ other strategies like focusing on SERP features like adding proper snippets to your page descriptions. And unless you have a crystal ball that can tell what people are searching for online, you will need to use keyword tracker software to find the right keywords. Keyword tracking can provide invaluable insight into how your website content is performing, how to improve your visibility, and potentially getting an edge over the competition.
Getting timely access to relevant metrics can be the single, determining factor that sets your website apart from all the others. This is why a keyword rank checker is essential. Using a keyword tracker allows you to track and measure the success of your SEO strategies accurately.
It can help you monitor what your target audience is searching online to reach them better with your SEO campaign. Rank tracking software also provides insight into what particular keywords your competitors are capitalizing on.
There’s a belief in some circles that Google and other search engines disapprove of the use of keyword rank trackers. But that couldn’t be further from the truth because Google has its keyword tracker called Google Keyword Planner. Google regularly reviews its guidelines for website owners, showing them what is necessary to rank better on search engine results.
Keyword Rank Tracking Tool: What Defines a Good Rank Tracking Software?
There are numerous keyword rank tracking tools on the market. It can be challenging to determine which particular software is the best keyword rank tracker, especially if you are looking to pay and become a premium user.
Here are some key things to look out for in a keyword tracking tool.
The value of accuracy cannot be overemphasized in the world of SEO. If your keyword tracking tool does not provide accurate information, then your whole SEO campaign is bound to fail – although it may seem successful.
Here’s a scenario. Imagine you’re an archer in a competition, and to ensure your accuracy, you visit an optometrist to get glasses to allow you to see the world better. But your optometrist drops the ball and gives you goggles that alter the position of things by a few inches. This means you’re bound to fail at hitting the target and winning the contest even if you aim perfectly to hit the bull’s eye that you see through the faulty glasses.
It is the same with ranking tools. If your keyword tool cannot accurately tell you what particular keywords your target audience and competitors are focusing on, then your whole SEO campaign is not going anywhere. It is easy to assume that all ranking tools are accurate, but they’re not. Some tools are known to manipulate results and even use outdated data.
The tracking capability of a ranking tool is critical. It is perhaps the most important thing that determines if it is worth your money. Rank tracking tools get their data from search engines like Google and sometimes social media platforms. The ability to get up-to-the-minute data from various sources determines the tracking capability of a software.
For example, although a ranking tool may be good and function well, if the data it gets is a few days old, it has failed. Those few days may ultimately be the difference between finding out what people are interested in and snagging up some potential customers or a competitor getting the top spot on search engine results.
Historical Ranking Data
Historical ranking data can help to measure the effectiveness of your SEO efforts. Without this, it is like operating in complete darkness. There's no way to track if your campaign has been successful or is bringing any tangible results.
For keywords, historical ranking data can allow you to get an in-depth view of how a keyword has performed over time. For example, you can tell if a keyword peaks at a particular time of the year and publish relevant content around that period. You can also track and see how news, the weather, and other factors affect specific keywords.
Generally, historical ranking data gives you a bird's eye view of the performance of particular keywords. This puts you in a better position to determine how to shape your marketing efforts.
Powerful SEO Features
Rank tracking tools do more than help you gauge the level of interest in a particular keyword. Some of these software come with advanced features that optimize your marketing efforts and get the desired results. Some of these features include backlink analysis, page comparison, meta tags analysis, URL testing, SEO audits, directory submission, social media tracking, reports, competitor analysis and tracking, and so much more.
The best keyword rank trackers like Link Pro Tracker have these features and much more. While they may seem redundant, these features can go a long way to support your efforts, give you more control over your online visibility, and produce better results.
Speed and dedication to customer support are among the yardsticks for determining if a business is reliable, and this applies in the world of rank tracking software. How quickly would you get a response if you have an issue with the software? You need to choose a rank tracker that is known for its fast customer service and commitment to attending to the concerns of its users.
The fact is there are bound to be occasional technical issues with every software, no matter how good it is. The speed that these issues are resolved can have an effect on the ranking of your website, the performance of your business, and your profitability. This is why the efficiency of a rank tracker’s customer service is an important factor to consider before you choose to sign up for it.
Are SEO Rank Tracking Tools Accurate?
The jury is still out on whether keyword rank trackers are accurate. The reason for this is that SERPs may vary based on your geographical location and other factors. Also, SERPs can be personalized. However, search results are generally the same in most categories regardless of all the factors mentioned above.
To appreciate the importance of SEO tracking tools, you must see them as more than just a way to measure how high your website is on web results but, more importantly, as a performance indicator of the effectiveness of your marketing activities. Yes, search results may vary, but the effects of improvements in the traffic and backlinks to your website are tangible.
Also, SEO ranking tools allow you to make strategic, well-informed decisions on which particular keywords to use on your website.
In summary, a keyword rank tracking tool is vital, and it must be a part of your broader online marketing strategy. So, how you measure the usefulness of SEO rank trackers shouldn’t be limited to how fast your website climbs SERPs, but how much insight it provides into the effectiveness of your online marketing campaign and how it affects your overall profitability.
The 5 Best Keyword Rank Tracker Tools for Tracking Your Ranking
As indicated above, there are numerous keyword rank tracker software on the market, and each one is branded as unique. It can be a time-consuming and challenging task for the average user to test them individually and figure out which ones are good. That’s why we created this. Tapping into our years of experience working with rank tracking tools, we’ve come up with this top 5 list to help you narrow down your options and hopefully best keyword rank tracking software.
Accuranker is a rank tracking tool launched in 2013 in the city of Aarhus, Denmark. This is one of the top rank tracking software available today and is used by thousands of people worldwide. AccuRanker provides on-demand, in-depth updates so you can track the performance of your website and uncover the best strategies to boost traffic. You can add unlimited domains to one account, and AccuRanker supports unlimited users.
AccuRanker has an intuitive, simple interface that is easy to navigate. You can get a lot of information at a glance, including your Share of Voice, historical data, data on the impact of your keywords, number of keywords, average rank, ranking distribution, and more. You can check the performance of your site in different locations. AccuRanker provides all the information you need to make crucial decisions right on the dashboard.
One of the things that make AccuRanker unique is its Share of Voice (SoV) metric, which shows you an accurate view of your site’s performance and the potential for improvements. Apart from keyword rank tracking, AccuRanker also supports keyword performance analysis, competitive performance analysis, keyword custom tagging, and more.
AccuRanker supports third-party integration so you can manage everything associated with your website performance from the same page. The apps you can integrate with AccuRanker include CVS Importer, Google Search Console, Google Analytics, Google Sheets, Google Data Studio, Databox, and API. You can share data on different platforms and do so much more.
With AccuRanker, you can generate reports instantly or automatically schedule reports to be generated whenever you choose. There are different report templates to pick from, and you can create branded reports.
Search Engine Supported
AccuRanker is known for its super accurate rank tracking. It currently supports four search engines for rank tracking. These search engines are Google, Bing, Yandex, and Baidu. You can track rankings for both mobile and desktop versions of these search engines with AccuRanker. It also supports YouTube channel rank tracking.
AccuRanker provides customer support via email and phone. You can reach the company via its email contact email@example.com or via telephone on +45 8987 3944. AccuRanker provides support in both English and Danish.
You can sign up to AccuRanker for $109 monthly or $99 monthly (when you choose the annual package).
Link Tracker Pro
Link Tracker Pro is a relatively new cloud-based rank tracking software, but it comes with some revolutionary features that make it stand out from others on the market.
The people behind Link Tracker Pro understand the importance of backlinks for building your online visibility and the difficulty of toxic links. Therefore, Link Tracker Pro focuses on helping you to build links that can propel your website up search engine results and boost your online visibility.
Apart from this, Link Tracker Pro also offers many other features like keyword performance analysis, backlink toxicity analysis, backlink mapping, and more.
The Link Tracker Pro dashboard is easy to use and clutter-free. You can see all the key metrics you need at a glance. This includes information on how healthy or toxic your backlinks are, an overview of the performance of your backlink campaign (over any chosen time), a performance chart of your site, toxicity results, the effects of your backlink campaign on your ranking, recommendations for how to boost your website ranking, the performance of your keywords, and so much more. This detailed dashboard is another thing that sets Link Tracker Pro apart from other rank tracking software on the market.
Link Tracker Pro comes with many remarkable features, but some of the key features of this software include its ranking toxicity detection system, which shows which links are having a positive or negative effect on your ranking. There is also historical data of particular keywords, backlink mapping, and the ability to track the performance of your keywords globally.
You can use Link Tracker Pro to monitor the different aspects of your SEO campaign. Another remarkable thing about this software is that you can customize the toxicity algorithm to determine which links are toxic or healthy.
As indicated above, the developers of Link Tracker Pro understand the value of backlinks for building a solid online presence so it is at the center of this software.
You can get detailed PDF reports of your SEO campaign automatically sent to your email weekly or monthly. The report includes an overview of the performance of your keywords, backlinks, and pages.
Search Engine Supported
Currently, Link Tracker Pro only supports rank tracking on Google.
Link Tracker Pro has a support desk where you can submit tickets with complaints or any other issues. You can also fill a form on their website to get in touch with the team behind the software.
Link Tracker Pro has different pricing points to suit different types of users.
- There is a Starter package (starting at $19 monthly for one campaign and tracking 100 keywords),
- a Marketer package (starting at $49 monthly for ten campaigns and tracking 500 keywords),
- an Agency package (starting at $149 monthly for unlimited campaigns and tracking up to 2000 keywords),
- and Organization package (starting at $279 monthly for unlimited campaigns and tracking up to 4000 keywords).
SERPWatcher is one of several SEO tools created by Slovakian IT company Mangools. SERPWatcher was launched in July 2017 and is one of the top-rated ranking tools on the market today.
What makes SERPWatcher unique is that it doesn’t come with all the numerous tools (like backlink tracking, keyword recommendations, and more) that you’ll find on other rank tracking tools. Instead, it is solely focused on tracking your keywords and nothing else. Mangools has other specific SEO tools for those purposes, namely KWFInder, SERPChecker, LinkMiner, and SiteProfiler.
SERPWatcher may be more suited to beginners in SEO campaigns, who may find other rank tracking tools with numerous features to be more complicated. You can use the SERPWatcher app on both desktop and mobile devices.
Given that SERPWatcher only focuses on keyword research and tracking, its dashboard is a little more simplified, and you can find everything you need at a glance. You will find a ranking table of all the keywords you’re tracking and metrics showing the performance of your top gainers and top losers. You can choose to view rankings from a specific time frame and toggle between desktop tracking and mobile tracking.
All the features on the SERPWatcher app are geared towards helping you understand the performance of your keywords. The top feature of this app is keyword tracking. It provides up-to-the-minute data on the performance of your keywords on SERPs. This information is displayed in a clear, easy-to-understand format.
You can see which particular keywords are generating many website visits and the ones that aren’t. You can customize the settings to get alerts when specific keywords start trending or rank highly based on estimated visits. You can also choose to track the performance of your keywords in particular places. All data on SERPWatcher is retained for a year before it is deleted, so you have a lot of time to export your data if you choose.
You can generate and download PDF reports on the SERPWatcher app easily with just a few clicks. You can also choose to share tracking data with third parties, and they will get an interactive report with filter options, specific time-frames, and more.
Search Engine Supported
Currently, SERPWatcher only supports keyword tracking on Google.
You can contact the Mangools customer support team via email at firstname.lastname@example.org. You also have a live chat with a representative to get answers to any questions you may have.
SERPWatcher offers different pricing packages. You can choose either an annual or monthly payment plan after the trial period is over.
- The Basic package (up to 100 keyword lookups/24 hours) costs $49 monthly and $229.20 annually.
- The Premium plan (up to 500 keyword lookups/ 24 hours) costs $69 monthly and $349.20 annually.
- The Agency plan (up to 1,200 keyword lookups/24 hours) costs $129 monthly and $589.20 annually).
SEMrush is an award-winning online visibility tool that was launched in 2008. This is an all-in-one tool that allows you to market your content and boost your website’s performance on SERPs. With SEMrush, you get SEO tools, content marketing, and advertising tools, market research tools, social media marketing tools, and more.
The goal of the creators of SEMrush is to provide everything you need to boost your online visibility. SEMrush has grown to become one of the leading solutions for agencies across the world. If you’re looking for a simple rank tracking software, SEMrush is not the best bet. It is more suited for people who want a single solution for all your online visibility and marketing activities; this may be a good choice.
SEMrush has many features so, as you can expect, there’s a lot on the software’s dashboard. You can monitor your website(s) traffic, position on SERPs, top keywords, keywords gains and losses, the result of your website audit, backlink audit, paid search volume, display advertising, and so much more. You can get all the information you need from a glance. It is possible to add up to 15 domains to monitor on your dashboard. The SEMrush dashboard is packed with a lot of information, but it is very simplified and easy to use.
SEMrush has so many valuable features. Whether you are looking for tools for SEO optimization, content marketing, marketing research, advertising, or social media marketing, there are lots to pick from.
Some of the top features of SEMrush include domain analysis, competitor SEO analysis, competitor PR analysis, content marketing, link building, social media management, content optimization, on-page SEO, backlink analysis, backlink audit, and of course, rank position tracking. There are many other features on SEMrush, but these are some of the best.
SEMrush allows you to generate different types of PDF reports, including SEO report, competitor research report, technical SEO report, advertising research report, organic search report, Google Ads report, and Google My Business report. You can automatically schedule reports to be generated and share them. Build reports from scratch and customize them with your brand logo and other details.
Search Engine Supported
Currently, SEMrush only supports Google rank tracking. This software also supports tracking on YouTube and Google videos.
If you’re having issues with the SEMrush platform or have questions, you can reach out to the SEMrush customer support team. You can choose to reach out via phone (there are different phone numbers depending on the country you reside in), email (email@example.com), or fill out the contact form on their website.
SEMrush offers different pricing options.
- The Pro package costs $119.95 per month
- the Guru package costs $299.95 per month
- and the Business package costs $449.95.
Pro Rank Tracker
Pro Rank Tracker is a comprehensive rank tracking software that was launched in 2013. Thousands of professionals across the globe use it. Pro Rank Tracker has some advanced features. It is best suited for small businesses but may also appeal to large companies.
The company prides itself on continuously improving and providing users with better features and more accurate results. If you want a simple keyword rank tracking tool, this is a good choice. Pro Rank Tracker is one of the top rank tracking solutions in the industry today.
The Pro Rank Tracker dashboard gives you a clear picture of everything related to web ranking, including your keywords and videos. The dashboard is very simplified, so it is ideal for people who don’t want a complex dashboard. The rankings are updated daily, and you can select what period you want to get metrics for. Generally, the dashboard is intuitive and easy to work with. Even if you’ve never used a rank tracking solution before, it will not be difficult to figure it out.
The biggest perk of choosing Pro Rank Tracker is that it doesn’t solely focus on SERPs but also analyses the results of YouTube videos and Google videos. Another remarkable feature is suggested keywords and keyword groupings which makes things easier. You get daily email updates showing any changes in your rankings.
Pro Rank Tracker provides many options for generating reports. You can get progress reports, comparison reports, and benchmark reports. These reports are available in multiple languages (English, Spanish, French, German, Italian, and Dutch) and different formats (PDF, XLSX, and CSV). You can choose to download the reports, send them via email, or save them to the Cloud. There is an option to get white label reports or customize the reports.
Apart from reports, Pro Rank Tracker also allows you to receive automatic email notifications on your site rankings as it happens.
Search Engine Supported
Pro Rank Tracker supports different search engines, including Google, Yahoo, and Bing. The software also supports tracking on YouTube and Amazon.
Pro Rank Tracker provides excellent customer service. The company offers live chat, a 24/7 ticket system as well as Skype guidance. You can also get video tutorials. If you sign up for the Business plan, you get a personal account manager.
Pro Rank Tracker has some flexible pricing packages.
- The Starter plan starts at $13.5 monthly
- the Pro plan starts at $89 monthly
- and the Agency plan starts at $180 monthly.
Some of these rank tracking tools offer a free trial period, so you can use them for some time to determine if it is worth the money. There’s the lingering question of picking the best rank tracker from the lot. This is a difficult task because each software highlighted above is somewhat unique. So, the answer to that question ultimately depends on what you place most priority on.
Generally, we rate Link Tracker Pro highly because of its focus on backlinks. Building backlinks is an overlooked part of SEO that is nonetheless very important. It has been described as a sort of “vote of confidence” from other sites.
In this context, healthy backlinks are like a ‘yes’ vote, and toxic backlinks are a ‘no’ vote. Link Tracker Pro helps you identify where your yes and no votes are coming from, so you can work on them and prevent the ‘no’ votes from affecting our ranking. It also provides data on keyword positions on search results.
With that said, the other track ranking software on this list has some things to offer too.